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Topshop returns to the...

AFP via Getty ImagesTopshop's popularity peaked in the heady years before the cost...

Taylor Swift’s love of...

Taylor Swift's upcoming album release and her love of...
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Category: Entertainment & Culture

Taylor Swift’s love of the color orange sets social media branding ablaze

Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans — or brands that are seeking a ride on what has become an enormous economic tailwind.On Wednesday after Swift went on the "New Heights" podcast co-hosted by her boyfriend, NFL football star Travis Kelce, to announce the imminent release of her 12th studio album "The Life of a Showgirl," major companies went into marketing overdrive. Numerous corporations, from United Airlines to Olive Garden, began posting orange-hued memes on...